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Glengoyne Live Cask Event A Dram Good Success

Posted on 12 Nov 2013 by Glengoyne Distillery

Last Thursday (7th November, 7.00pm), there was a momentous event for Glengoyne Distillery, as it hosted its first ever live online cask tasting.

Members of the Glengoyne Family signed up to take part in this unique tasting – the first of its kind by a single malt brand – where three specially chosen casks were opened, discussed and tasted by Stuart Hendry, Brand Ambassador and Robbie Hughes, Glengoyne Distillery Manager, live online.

Filmed in Glengoyne Distillery’s warehouse number eight and broadcast by satellite, over 400 Glengoyne fans tuned in from countries around the world including Hawaii, Germany, South Africa and Sweden. Viewers then had the opportunity to vote online for their favourite cask to be bottled. The winning cask was then available for advance purchase online from 8.00pm.

The three casks that were sampled ranged from 25-27 years old. The winning cask was Cask B with 152 votes - 26 years old, distilled on the 19 May 1987, a first fill European oak sherry cask at 54.6% abv.  A bright gold malt with a strong scent of brambles, a sweet blast of honey on the tongue with eucalyptus and oily lemon.

Robbie Hughes commented: “To take three Glengoyne casks and open them for the first time since being filled was immensely exciting. Each cask the same but all have been on a different journey, leading to a distinctively individual malt inside. To be able to share this with Glengoyne fans is incredible and we are thrilled with the chosen bottle, cask B - a perfect addition to the Glengoyne collection.”

Cask C was a close second in the vote - a 27 year old malt with an amber redness, a syrupy nose and a rich, peppery taste. It was the highest abv at 53.6%.

Cask A was a 25 year old malt, dark and rich in colour with a sweet toffee nose and a spicy fruity taste. Its abv was 52.6%.

Iain Weir, Marketing Director for Ian Macleod Distillers (owners of Glengoyne), said: “The live cask tasting was a great success and we are delighted with the response from the Glengoyne fans who participated. We believe this is a first for the industry - never before has a single malt whisky brand invited their members to watch an online tasting and vote for their favourite cask in real-time and it’s something we look forward to doing again in the future.”

The team behind the event included Edinburgh based digital agency, Weather Digital who worked with web streaming specialists, Glocast and presenter, Stephen Jardine from Taste Communications.

The recorded production is available to view on our YouTube channel at  http://www.youtube.com/watch?v=fq0eKuHkBtg

Only 339 bottles will be available to purchase of this limited edition malt from www.glengoyne.com, with an RRP of £350.